Jurlique Aloe Vera

March 2023

For over 35 years, Jurlique has grown the powerful ingredients used in their products on their biodynamic farm in South Australia’s Adelaide Hills.

To celebrate the new Aloe Vera product category, Brand etc. produced a full day event at the Jurlique Farm to support the launch of the Jurlique Aloe Vera Mist and Hand Cream.

20 Influencer guests were flown in from across Australia to experience Jurlique’s unique connection to nature first hand, learning about their practices and processes and taking a behind-the-scenes tour of Jurlique's biodynamic farm, followed by hand massage treatments performed by Jurlique’s skilled Therapists.

Guests were then treated to a paddock to plate luncheon, with all food and drink elements sourced from within a 20km radius of The Farm and featuring a host of Jurlique Farm grown ingredients throughout the menu.

Within 24hrs of the event guests had posted 254 pieces of content across their channels, with a collective follower count of over 1.3M, and reach upwards of 175K and counting.  

Since its launch, Brand etc. has secured placements for Jurlique’s Aloe Vera range within print and online platforms including Marie Claire, South Australian Weekend, Better Homes & Gardens, Woman’s Day, Delicious, Retail Beauty, New Idea, Inside Out, Who, COS Beauty and more.