Jimmy Choo Man Aqua

December 2022

Jimmy Choo Man Aqua is a woody marine eau de toilette, conjured to evoke the smell of the ocean. The fragrance is as bold as it is understated.

In preparation for the key retail sales period in the lead up to Christmas, Brand etc. were briefed by Cosmax Prestige to produce a consumer activation and sampling initiative in a high foot traffic location to launch Jimmy Choo Man Aqua into the Australian market. 

Across a two day period, the Jimmy Choo Man Aqua installation was live at the North Bondi Surf Life Saving Club forecourt. Over 3,000 fragrance samples were seeded to would be consumers who were able to immerse themselves in a Jimmy Choo Man Aqua sensory experience.