Iles Formula

June 2023

A breath of fresh air in an over-saturated haircare market, Iles Formula is where Minimalism meets Maximum Performance.

To welcome Iles Formula Brand Founder Wendy Iles to Australia, Brand etc. on behalf of Rogue Beauty produced a ‘Mane Course’ event for 30 Editors and Influencers. Guests experienced an immersive hair care introduction by Wendy Iles herself, followed by fine dining experience that perfectly reflected the refined and high end nature of the brand. 

Within 24hrs of the event 20 guests had posted 91 pieces of content across their channels, with a collective follower count of over 300K, and reach upwards of 85K and counting.  

Loved by Australian Beauty Editors, Iles Formula features consistently within premium publications including but not limited to: VOGUE Australia, Marie Claire, ELLE, In Style, Gourmet Traveller.