Jurlique Herbal Recovery

February 2024

At the forefront of the holistic and conscious beauty movement, Jurlique create sustainable, natural-based skincare products and beauty rituals that are in harmony with nature.

To reflect Jurlique’s unique brand positioning, Brand etc. were briefed to produce an event to support the launch of the refreshed Jurlique Herbal Recovery Skincare offering to Australian Media and Key Opinion Leaders.

Brand etc. transformed the VIP Suites at the MYER Sydney Department Store, bringing to life the botanical elements of the products, as well as the indulgent spa treatment offering Jurlique is known for.

Guests experienced a Skin Science Briefing led by Jurlique brand delegates, Herbal Recovery Facial performed by Jurlique Spa Therapists, and were gifted a curated edit of Herbal Recovery Skincare suited to their skin type.

Since its launch, Brand etc. has secured placements for Jurlique’s Herbal Recovery Skincare within print and online platforms including: 7news.com.au, PopSugar, Gritty Pretty, Harper’s Bazaar, Body & Soul, Marie Claire, Who, Sun Herald Sunday Life, Woman’s Day, Prevention and more, with a combined reach upwards of 122M.