Amazon Essentials

May 2024

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

With this is mind, as Amazon Australia’s Lifestyle PR Agency, Brand etc. were brief to produce an event for Amazon Essentials, Amazon’s flagship line of everyday, quality fashion for adults and kid’s.

To introduce the Amazon Essentials Autumn Winter drop to Australian Media and Key Opinion Leaders, guests were invited to North Bondi Surf Life Saving Club. The space was transformed with a nod to the great outdoors featuring interactive product displays and engaging creative installations throughout, with an informal catwalk presentation showcasing the hero Amazon Essential looks for the season for men, women and children.

Within 24hrs of launch, 80% of guests had posted to their social media platforms and Brand etc. had secured Amazon Essentials articles within The Daily Telegraph and The Daily Mail, with a combined reach upwards of 6.3M.